Is it communication if the other person doesn’t get it?
📡 Well, of course not. If the audience doesn’t receive it, understand it or act on it - that’s just noise.
⁉️ So, how do you ensure your communication is received, understood and acted on?
Know your audience and the best ways to communicate with them (where they hang out, what they read etc.). 📖 🔖 ䷉ 🤓
Understand them. If you don’t, chances are, they won’t understand you.
Communicate in their language - and I don’t just mean literally but in a style, tone and level they are used to.
Give them a reason to listen or read on - why should they invest their valuable time in listening/reading this?
Give them something of value - so they keep listening/reading and wanting more. 🎁
Listen to them. 🙉
That last point is an important one. For you to know if they received and understood you, you have to listen actively. In a one-to-one conversation, you can do this by asking them what they just heard or what they understood from what you said.
👩🏻💼 👨🏾💼 In business communication that includes social media and PR, you must actively “listen” to the engagement - comments, commentary, conversations, tone of editorial and more. 📈
🧐 Conduct comms research with your audiences at least bi-annually.
👉🏻 And act on what you find. Adapt your messaging, change your tone, frequency, style - whatever is reflected back at you from your “active listening”.
If you’d like to discuss this in more detail, use my scheduler to make an appointment to chat